Posted by mlca (media@realtytoday.com) on Jul 22, 2015 07:30 AM EDT more big (Photo : Morsa Images/ Getty Images) Real Estate Marketing Strategies always vary from one sales agent to another. However, there are some approaches that can be common to all. Blog Zurple has shared recent approaches in real estate marketing. The article says that everyone is always selling. Time and Energy are always spent on trying to influence others either selling a product or agreeing with one’s ideas or reasoning. But as for real estate professional, the person is always on the frontline concerning sales and marketing. Daniel H. Pink, an acclaimed best selling author who writes about social science and its impact on work and business, has written a book entitled “To Sell is Human.” The book’s focal point is on the historical protocol for selling which is said to be dead because information is already accessible online. Thus, there is a shift in marketing strategy. “From the world of caveat emptor (buyer beware) and into a world of caveat venditor (seller beware) where honesty, fairness and transparency are the pillars of success,” Pink explained in his book. Some old mantra in selling has been replaced too. One of these is “Always Be Closing,” which has now been changed to “Attunement, Buoyancy and Clarity,” the new ABCs in sales. The principle of this sales pitch is not instantly convince clients to take on your idea and buy it for themselves. But the major goal is to “offer […]
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