The ultimate objective of any marketing and branding activity is to attract potential customers to your brand and convert them into qualified leads that can be targeted to generate sales. A survey by Forbes found that more than 500,000 internet-based small businesses and startups pop up every month in the US. But the majority close down within a few months. Lead generation is one of their biggest challenges. From available data evidence, you can safely assume that most businesses struggle at meeting this challenge. Related Article: Simple Steps to Optimizing Your Email Marketing Campaigns From collecting visitor email addresses to social media marketing, there are hundreds of different ways to generate qualified leads for your business. But in this post, I’ll focus on the five key areas that can make any lead generation strategy effective and powerful. In fact, if you look closely, every successful lead generation campaign has these five elements. Make sure you have them in place. 1. Identify Your Target Buyer and Build the Right Personas Before anything else, you need to identify exactly who your target customer is and the kind of leads you want to generate. Without understanding the needs, preferences and buying habits of your prospective customers, you can never develop an effective lead generation strategy. This is why developing buyer personas is so important. A buyer persona is a sample profile of your ideal buyer. When developing a buyer persona, you’d need to list down everything from the average age of your prospective customer, to […]
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