Content is king! This well-worn marketing adage still reflects this fact about online marketing: content remains important and valuable for brands. But now, we can replace that adage with “FAST loading content is king” On April 12, Facebook will officially roll out a new feature, Instant Articles, for all users. Instant Articles must first be published on your own website or mobile app and then be converted into an Instant Article. Instant Articles’ most obvious benefit is to increase speed of access to content. This lightening fast mobile-only feature loads content up to 10 times faster than standard mobile web articles. That means less friction in opening articles on the Facebook newsfeed, which makes it more likely that people check out the content and spend time with it. Related Article: Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising How Much Does This Speed Advantage Matter to Brands? Given the fact that 90 percent of Facebook’s monthly active users access the platform on mobile, it’s critical that brands and businesses understand the importance of speed. According to online ecommerce solution, Shopify, in 1999 the average user was willing to wait eight seconds for a page to load. By 2010, 57 percent of online shoppers said they would abandon a page after three seconds. And 58 percent of mobile users say they expect their mobile website to load almost as fast to even faster than the experience they get on their desktop browser. Content is becoming more and more visual, […]
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